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Common questions

Frequently Asked Questions (FAQs)

What is eCommerce marketing
eCommerce marketing is the process of selling a product or service through an online platform. eCommerce marketing aims to guide potential customers through a memorable online shopping experience through marketing campaigns and shopping channels.
Why is eCommerce marketing important?
In today's digital-first world, it’s not enough to only have an online store or website for potential customers to browse. High levels of competition and a fast-growing digital landscape render your online store a ghost town unless you can attract, retain, and ultimately convert customers. A great product or service always comes first, and with eCommerce marketing and a great online shopping experience, we help you build a brand worth remembering.
How is eCommerce marketing different from traditional marketing?
An ecommerce sales cycle is typically shorter than that of traditional marketing. For online purchases, most customers are not put through a nurture campaign with the goal of driving purchase several weeks later. In fact, most ecommerce sales are impulse purchases that take place one week after the first touchpoint. Although nurturing your customers is an important facet of marketing, eCommerce sales often come from quickly getting in front of a conversion-ready audience.
Why is eCommerce marketing challenging?
Increased competition, rapid changes in the digital world and consumer expectations are just a few of the many challenges your business will face when doing eCommerce marketing. Even with a great product, your business will require audience targeting, retention strategies and rapid experimentation to keep from getting lost in the noise.